Logo Redesign

A company contacted me to help them update their logo and give them a brand guideline, so that they could have a cohesive and modern look on their future website.

The logo they had was a copy of a copy of an old design, so it was very pixelated and was not up to date anymore. I suggested instead of just cleaning it up, I could redesign it, whilst maintaining the imagery they liked.

I played around with the icon they chose in the center, noting that it was to represent health, a person, and a letter v. The final design we came to was a modern symmetrical icon, with the leaves/arms pointing upward and curved inwards, representing a human raising its arms in health and also appearing more like a v from afar.